Ads Archives

EU fines Google record €4.3bn over Android app dominance

July 19, 2018

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

The World Cup Effect: Mobile data highlights global and UK football trends

July 18, 2018

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.

Live sporting events and streaming services help drive premium video growth in Europe

July 18, 2018

Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.

Email emoji trends: Anger and Disgust lead the UK’s emotional set

July 17, 2018

Email open rates increased by 9% in the UK when emoji’s are added, especially when they represent satire or schadenfreude, according to new research looking into emoji use in email marketing across Europe.

Google takes AI-powered job search service to UK

July 17, 2018

Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they’re looking for a new role.

Facebook sees ad spend boom despite data scandal

July 17, 2018

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

Customer analytics: Companies see big increase in growth (but not doing enough)

July 16, 2018

Companies using customer analytics are already achieving notable gains, however most believe themselves to be a far cry from effectively servicing their customers in real time, according to new research.

Ad industry backs AI as ‘next industrial revolution’

July 13, 2018

The vast majority (80%) of key digital marketing decision makers consider AI is the next industrial revolution, feeling it improved productivity and increased competitive advantage, according to new research.

Organisational mindset ‘driving digital effectiveness’

July 12, 2018

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective.

Amazon Prime Day: A prime marketing opportunity?

July 12, 2018

With Amazon Prime Day less than week away, Marin offers five reasons to look to the ecommerce giant as a marketing channel, as well as a sales platform.