Ads Archives

Ad Blocking in the UK begins to stabilise

September 5, 2018

More than a fifth of internet users in the UK are expected to install an ad blocker this year, but growth is slowing, according to new research.

Top tips: 4 Automation tools to maximize your marketing

September 5, 2018

Marketing, one of the most essential tasks for your business, is being transformed by automation in profound ways. The days of outbound marketing, comprised of traditional advertising tactics, are coming to an end, writes HR professional turned business analyst Anthony Coggine.

Awin and affilinet unite under same brand as merger progresses

September 5, 2018

European affiliate network, affilinet is now operating under the Awin brand following a successful first year as part of Awin.

Vodafone targets business with ‘More than Mobile’ campaign

September 5, 2018

Vodafone has launched a campaign to raise awareness of its offerings that are more than mobile.

The Amazon ecosystem effect: Kindle, Echo and Fire TV lead to higher video subscriptions

September 4, 2018

The Amazon product ecosystem leads to higher Prime Video affinity and service ratings, according to new research.

White paper: A guide to Header Bidding and Auction Dynamics

September 4, 2018

Header bidding has emerged as a new way to buy and sell ad space on programmatic platforms. This new IAB Europe white paper explores the basics of what header bidding is and how it works.

Pinterest consumer study: Third of Brits want more ‘me time’ after summer

September 3, 2018

With the summer holiday period coming to a close, a large number of Brits are looking to focus on themselves with more “me time” and a balanced approach to going back to work, according to new research.

Top brands unite to recruit next generation of digital pioneers

September 3, 2018

Some of the UK’s biggest digital bands including Snap, Vouchercloud, Awin, Found, Adobe and Boohoo are joining forces as part of a new initiative to encourage more young people to investigate digital.

TabMo and Playground xyz raise the creativity game in mobile advertising

September 3, 2018

TabMo and Playground xyz are bringing new creative formats to mobile advertising aimed at driving awareness for brands, generating revenue for publishers and improving the user experience.

Google debuts ‘Ad Strength’ metric to help improve ad copy relevance

August 31, 2018

Google has launched a new “ad strength” metric that measures the relevance, quantity and diversity of ad copy.