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IoT gains its voice: Smart Home market will hit $15.75 billion by 2023

September 17, 2018

The revenues of smart home as a service will rise to $15.75 billion by 2023, and CSPs will need to turn to consumer voice platforms to stay ahead, according to new research.

Ads, Content, Mobile, News broadband, technology

Nearly half of businesses spend more than $500k on digital marketing

September 17, 2018

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey.

Ads content, digital marketing, marketing, media, Search

Tedious online admin is costing the UK economy billions each month

September 17, 2018

Tedious online admin could be costing the UK economy £23 billion each month due to employees stuck doing necessary but time-consuming research, rather than devoting time to producing or creating more valuable work, according to new research.

Ads, Content content, Google, marketing, media, retail

Top analytics tips: Turning the tide on business intelligence failure

September 14, 2018

When does business information become a business disadvantage? Robert Dagge, Managing Director, Dynistics, explains that no business is unique, just different and the use of pre-defined charts that are industry honed by experts can deliver those desired business insights within hours, not days, weeks or months.

Ads, Content, News analytics, financial services

M&S boosts customer service channels with Rant & Rave platform

September 14, 2018

M&S customers can now leave feedback via a multitude of channels including email, webchat, SMS and Interactive Voice Response (IVR), following a partnership with tech firm Rant &Rave.

Ads, E-commerce brands, email, retail, UK

Digital marketing trends: attention spans aren’t shrinking, they’re evolving

September 14, 2018

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.

Ads, Content, News content, digital marketing, global, marketing, UK

Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience

September 14, 2018

There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research.

Ads, Social brands, email, retail, technology, Travel

Holiday hang ups: Third of Brits getaways affected by mobile app problems

September 14, 2018

Mobile apps played a central role in the British holiday experience this summer, with more than a third of holidaying Brits saying app problems ruin their holiday, according to new research.

Ads, Mobile apps, Entertainment, Europe, Travel

New YouTube vertical video ads adapt to mobile orientation

September 13, 2018

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

Ads, Video, Viral advertising, apps, content, video, YouTube

Creative protection or ‘link tax’? EU votes for controversial internet copyright law

September 13, 2018

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

Ads, Content, News, Regulation, Social, Video, Viral content, Facebook, Google, Twitter, YouTube
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