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Education trends: Digital skills gap ‘still a threat to UK growth’

October 18, 2018

Regional divides in the education system, a lack of awareness of the opportunities available and a misaligned curriculum, continue to leave students unprepared to engage with the UK’s booming digital economy, which is growing 2.6 times faster than other industries, according to new research.

Just 1 in 10 online shoppers visit a brand’s website when searching for products

October 18, 2018

Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research.

Search trends: Google now wants brands to get niche-specific

October 17, 2018

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

Most marketers say their apps are a financial success- but is it true?

October 17, 2018

Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently.

Creative trends: ‘Urgent need’ for better measurement of creative performance

October 16, 2018

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

Death of the desktop? Just 42% of workers now use a desktop computer

October 15, 2018

Just 42% of UK workers now use a desktop computer in the office, with a fifth of workers believing desktop PC’s make today’s offices look dated and out of touch, according to new research.

37% of business leaders ‘don’t know what they are spending their marketing budgets on’

October 15, 2018

Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.

Has YouTube per-view revenue peaked?

October 12, 2018

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to Ampere Analysis.

How Carluccio’s is making social media sociable again

October 12, 2018

Italian restaurant chain Carluccio’s has managed to rip up the content plan and take a new approach to social media. Tom Harvey, new client director at drinks and hospitality specialist YesMore, and he can outline the new approach, how it works and why it’s working well for Carluccio’s.

What is Big Data? [VIDEO]

October 12, 2018

The term ‘Big Data’ refers to more than simply the size of data, but more to do with the size of the complexity to join different sources of data points together to make decisions. This video from Whishworks offers a guide to the increasingly important concept of Big Data.