Ads Archives

6 ways to engage with worldwide audiences in 2019

January 28, 2019

Companies are often too reliant on disjointed technologies supported by poorly orchestrated human translation and their customer experience is suffering.

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search

January 28, 2019

Google’s love of video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.

Marketers ‘are underestimating customer brand loyalty’

January 25, 2019

UK marketers are underestimating customer brand loyalty as only 11% of marketers believe that GenZ consumers are loyal despite 58% of consumers them considering themselves loyal, according to new research.

Analytics Intelligence partners Tealium to offer clients AI-powered ad tech

January 25, 2019

Analytics Intelligence has partnered with Tealium to provide its clients with a way to standardise, enrich, distribute, and activate customer data in real time.

Consumer trust becoming key to brand success- report

January 25, 2019

Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to new research.

IAB UK runs ‘transparency initiative’ to help brands assess suppliers

January 25, 2019

IAB UK, the trade body for the online advertising industry, has launched of the ‘Transparency FAQS’, a tool to help aid advertiser understanding of the value they derive from companies within the digital advertising value chain.

Comcast expands blockchain-powered TV ad software with major new partners

January 24, 2019

Comcast has announced the next phase of its Blockgraph initiative – blockchain-enabled software that allows the secure use and sharing of data for advanced TV advertising.

Top big data tips: Overcoming marketing isolation

January 24, 2019

Marc Ramos, Chief Marketing Officer, SplashBI discusses how CMO’s and marketing teams can overcome the data silos found within sales and marketing teams, which are currently damaging morale and contributing to employee churn. Not only this, but without a complete view of the sales and marketing funnel, the gains in reputation and corporate value could … [Read more…]

Guest comment: Is there such a thing as ‘over automation’?

January 24, 2019

Mike Cockfield, CEO at Khaos Control Solutions discusses how a unified business management solution/ ERP will enable you to take your business to the next level. He explores how an efficient application combined with the benefits of automation and real-time visibility can give you back the clarity and control your business needs, not remove it.

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’

January 24, 2019

Scientists have discovered it’s possible to create a 95% accurate profile of non-users on social media using their friends’ data, leading to so-called ‘shadow profiles’.