Ads Archives

Private messaging apps beat social media and word of mouth for sharing content

March 25, 2019

Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.

Burger King crowdsources next prank with ‘April Fool’s Day’ challenge

March 25, 2019

Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.

1 in 5 brands admit they’ll “never understand their customers”

March 22, 2019

20% of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions, according to a new report.

Brands ‘not ready’ to deal with crisis linked to their values

March 22, 2019

Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.

Ominichannel case study: HP creates in-store experience for online shoppers to get four fold sales boost

March 21, 2019

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

March 21, 2019

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

Consumers pay more attention to ‘creatively consistent’ digital campaigns

March 21, 2019

Over 170% more attention paid to standard ad formats that are creatively similar to other digital formats in the same campaign, according to new research.

Google fined €1.49bn by EU for restricting rivals’ search ads

March 20, 2019

European Union regulators have fined Google with a €1.49bn fine for abusing its dominant role in online advertising via the AdSense platform.

ASA bans No Deal Brexit banner ad for encouraging ‘stockpiling’

March 20, 2019

The Advertising Standards Authority (ASA) has banned an online ad from the loan company Peachy for encouraging consumers to stockpile food as Brexit uncertainty heightens.

Spotify accuses Apple of ‘stifling app competition’

March 19, 2019

Spotify has accused Apple of anti-competitive practices by charging a 30% “tax” , leading to an investigation by the European Union’s competition watchdog.