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Cheetah Digital buys Wayin to boost personalised marketing

July 12, 2019

Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation.

Ads brands, global, marketing, media, Privacy

What do Gen Z shoppers want? Quality and style still beats environmentally-friendly and ethical products

July 12, 2019

Gen Z students consistently rank pragmatic issues like style and product quality over ethical concerns like environmental impact, according to new research.

Ads, Content brands

Ecommerce trends: Businesses held back by supply chain challenges

July 11, 2019

Despite understanding the vital importance of e-commerce on customer retention and satisfaction, most companies have failed to implement a holistic e-commerce strategy, according to new research.

Ads, Content, E-commerce ecommerce, global

Vauxhall launches Apple Business Chat with IMImobile

July 11, 2019

Car manufacturer Vauxhaull is using Apple Business Chat to provide customer support and book test drives for new car models.

Ads, Content, Mobile Apple, iPad, technology

Third of SME workers say leadership team too slow to keep up with workforce technology needs

July 11, 2019

Nearly a third (31%) of SME decision makers say their leadership team is not moving fast enough to keep up with employees’ changing technology requirements.

Ads, Content technology

Global mobile ad trends: 9 in 10 UK users find targeted marketing messages annoying

July 10, 2019

Over half (52%) of consumers globally agree that intrusive or irrelevant mobile marketing messages give them a poor opinion of the app or website that hosts them, according to new research.

Ads, Content, Video apps, brands, digital marketing, France, Germany

Google takes Chrome ad filter worldwide: brands need to conform or be blocked

July 8, 2019

Google is rolling out its Chrome ad filter to global markets on July 9th, a tool built in to the browser that automatically blocks ads that are not compliant with the Better Ads Standards initiative.

Ads, Content, News advertising, brands, Europe, global, Google

Social media fail: Heck makes a pig’s ear of ‘Boris Banger’

July 8, 2019

Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.

Ads, Content, Social, Viral BBC, Europe, government, media, Twitter

Peek into the Matrix? Facebook outage reveals AI tags of user photos

July 5, 2019

Facebook uses were given a rare behind-the scenes glimpse of how their photos are automatically tagged by the social network, when an outage showed text instead of their profile images.

Ads, Content, Regulation, Social, Viral Facebook, images, Twitter

Budweiser promotes all LGBT+ group flags for Pride Month

July 5, 2019

Budweiser has launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

Ads, Content, News UK
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