Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash.
News
Global web trends: India speeds ahead of US for internet audience
The number of web users in India will double to 730m by 2020 compared to 350m at the end of 2015, driven by rural take-up, according to new data.
Ad blocking slow down? Filtering levels out at 21% in UK
Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data.
Marketing bosses “lack of insight into margin and profit performance”
The future Chief Marketing Officer (CMO) needs to be much more familiar with financial data to survive, yet lack of visibility into margin is holding them back, according to new research.
Smart tech: Brands must work to realise its potential
While UK consciousness of smart tech is approaching saturation with 99% of consumers now aware of it, only 33% have reached an advanced level of familiarity — indicating that further development is required to boost usage and understanding of its benefits.
Digital skills tips: The path to becoming a tech CMO [INFOGRAPHIC]
In the marketing world, Chief Marketing Officer (CMO) is a title that most graduates can only dream of holding one day, and it doesn’t get any better than being a CMO of a top tech company such as Apple or Microsoft. This interactive chart from Ecardshack reveals the path to becoming a tech CMO.
Leadership tips: 13 tactics that introverts used to conquer the world [INFOGRAPHIC]
Being shy, introverted and quiet can actually help you to be more successful. This new infographic from Your Trade Base takes inspiration from those who have blazed a trail.
Fear of the start-ups: 80% of firms fear they could be displaced in 5 years
UK businesses have extreme fears for the survival of their businesses, with 80% believing that they could be displaced by a new business that focuses on technology within the next 5 years.
Banking watchdog shakes up sector with ‘open banking’
The Competition and Markets Authority (CMA) has published its “shake up” of the UK’s banking sector with plans to implement a one-stop app where consumers can track their accounts across multiple banks.
Pokemon Go: Brits more likely to play at work than Germans
Pokemon Go! is starting to invade the workplace, with 53% of UK employees who play Pokemon Go admitting to doing so during working hours.