Trump v Clinton: Who wins in Google search?
Both Donald Trump and Hillary Clinton’s campaign websites are reaching their peak in terms of Google search visibility as the climax to the US election approaches, according to new research.
News
Driverless cars: A big independence boost for the older generation?
Driverless cars could help more than 2.8 million Brits over the age of 65 remain mobile for longer. However, a new survey by Bosch has found that drivers over 55 could benefit the most from automated technology in decades to come, but feel less informed about driverless cars than any other age group.
Trading votes: New app helps Clinton and third-party voters unite to defeat Trump
As the presidential election comes down to the wire, a new app has launched letting third-parties in swing states swap candidates with Clinton supporters in safe states, in a bid to shore up Clinton’s path to the White House.
VR video to surpass video gaming by 2019- Ovum
The virtual reality video content market is expected to reach $8.2bn by 2020, overtaking regular video gaming revenues a year earlier, according to new research.
Guest comment: When 5G and VR collide, it will change the face of marketing and advertising
With the likes of Playstation VR, Oculus Rift, Samsung Gear VR and Google Cardboard, major brands are betting big on virtual reality. Simon Spaull, managing director EMEA at AppLovin, looks at VR and 5G combined could change the face of marketing.
Four in five prefer humans to bots for customer service
Four out of five people prefer that human customer service interactions remain a part of customer service, according to a new global survey.
Digital helps UK ad spend beat expectations (but Brexit cuts 2017 forecasts)
The growth of digital marketing has helped UK ad spend beat expectations for 2016, but Brexit has led to lower forecasts in 2017, according to new figures.
Unilever uses Facebook chatbots to teach kids to brush their teeth
Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.
Marketing and IT: 3 tips for effectively involving IT in your marketing technology roadmap
“Data Management technology; great… *sigh*, but how much IT resource do we need?” Tomas Salfischberger, CEO and co-founder, Relay42, looks at how Marketing and IT can improve their working relationship.
Biggest cyber attack yet? Smart devices hacked to bring down top websites
Hundreds of thousands of devices such as webcams and DVRs were infected with malicious code to create a so-called ‘botnet’ to target leading sites last week.