Fresh creative talent and access to new data skills are something the marketing industry have been calling for in recent years, but the co-chair of the Graeme Robertson Trust (GRT) has called for the marketers to do a better job of selling themselves if they want to attract the cream of the creative crop.
18 Feet & Rising’s ambitious campaign #MarchforGiants (March 23 to March 26 2017) will see a herd of 3D virtual elephants transcend global borders as it parades across giant outdoor advertising screens in three continents.
Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits all of humanity.
A new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy.
While most tech innovations tend to revolve around making things smaller, such as wearable tech, quantum computers, and virtual reality Stephen Allen, Lightvert’s Media Director looks at how will technology shape the macro, changing the environment outside our homes and away from personal devices.
Elevators have been given a voice to have conversations in real time, enabling people to hear machines talk.
While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research.
Media recoignition app Shazam has launched a a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users.
Yahoo has unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing download an app or buy extra hardware.
On International Women’s day, new research has revealed that women are being held back, yet are more satisfied in their jobs than men.