Facebook shuts down VR movie studio (but 5% of staff working on VR)
Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.
News
Rise of mobile ads “contributing to declining viewability levels”
The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.
Why VR is a game-changer for some, but still a bubble for most marketers
2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them. What justifies the hype? In a world of attention-deficit and media … [Read more…]
Free branded Wi-Fi goes live in Edinburgh
A tech firm promising to give business owners access to cost-effective ‘legal guest Wi-Fi’ has officially launched its ground breaking product in Edinburgh.
Brand Safety: The High Cost of Free?
With more than 1 billion average monthly visits and millions of video views per second, it is no wonder why brands look to use YouTube to build brand awareness – but at what cost? Mark Blair, VP of EMEA at Brightcove talks about the dangers of brands advertising appearing alongside controversial content and the growing … [Read more…]
Two thirds of UK consumers worry brands put their private data at risk
Brands face an uphill battle to offer personalised services online, as new research reveals two thirds (67%) of UK consumers are concerned about how brands use their personal information, such as their name, email, location, and marital status.
Event report: Top 5 experiences at the Virtual Reality Show
This month, London hosted a ground-breaking Virtual Reality Show giving 10,000 attendees the opportunity to try out VR products, and meet the top brands and innovators working in VR today. Our team went to investigate…
Interview with an influencer: Danny MacAskill on the process of working with major brands
Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers lens, to understand what it takes in his point of view, what his expectations … [Read more…]
Almost 1 in 10 workers in Dublin are developers: UK and Ireland tech hub league table
Dublin’s developers make up nearly 10% of the city’s working population, the highest proportion of all cities in the UK and Ireland, according to new data from Stack Overflow’s Q1 Developer Ecosystem Report.
Huffington Post rebrands to “HuffPost”
Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence.