China Day at Cannes: Tencent puts AI at heart of Chinese digital growth
Chinese internet giant Tencent hosted “China Day” at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert.
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Top analytics tips: Why 100% viewability is not enough
Vincent Potier, COO at Captify, looks at how brands need to go beyond just the simple metric of viewability.
US gamers switching on to virtual reality
Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.
Top tips: 5 things marketers need to know about Chatbots
What lies behind the chatbot hype? Sylvia Jensen, Senior Director EMEA Marketing at Oracle Marketing Cloud, explains why chatbots are so valuable and how they can help improve customer experience.
Facebook is now the main news source worldwide- survey
Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.
Cannes Lions 2017 predictions: Increased collaboration driving the industry
Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.
Cannes Lions 2017: Video highlights from the first weekend
The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights.
New Facebook chatbots “can negotiate and plan ahead”
Facebook is now building chatbots that can negotiate and plan ahead like actual humans in a new AI experiment carried out by the social network’s “Labs”.
EU scraps mobile roaming charges
The EU has scrapped mobile roaming charges from today, meaning that using a smartphone for calls, text and internet away in Europe will cost no more than using it at home.
Samsung in VR partnership with BuzzFeed and NowThis
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.