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News

Interview: Countdown to Singles Day 2017

November 9, 2017

With two days to go to Singles Day 2017 – the world’s biggest shopping event – we speak to Don Zhao, co-founder of Azoya, about the mood amongst retailers in China as the pressure mounts and what new trends to expect this year.

Ads, E-commerce, Mobile, News, Social brands, China, ecommerce, Europe, France

Most marketing bosses admit they ‘don’t understand the changing consumer’

November 9, 2017

Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.

Ads, News brands, content, Europe, financial services, France

African mobile broadband connections to double within five years

November 7, 2017

Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.

Mobile, News broadband, Facebook, financial services, infographic, media

Retail revolution? Top brands to sell directly to consumers via INS digital scheme

November 1, 2017

Britain’s biggest food and household goods brands have signed up to a new shopping service which claims it can slash grocery bills by 30% by cutting out supermarkets.

E-commerce, News brands, FMCG, global, retail, technology

Can AI replace copywriting? Persado One enables 1-to-1 ‘emotional language personalisation’

October 31, 2017

Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale.

Content, News advertising, Australia, brands, content, email

Google AI now teaching itself: Getting closer to ‘The Singularity’

October 20, 2017

Google’s AI can create better machine-learning code than the researchers who made it, according to the company.

News, Search Google

Facebook targets “one billion VR users” with Oculus Go

October 12, 2017

Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.

Mobile, News, Social Android, Apple, apps, content, Facebook

Lovie award winners 2017: David Attenborough and Ikea among digital winners

October 12, 2017

The winners of the 7th annual Lovie awards have been announced, with Skyscanner, Vice and Lad Bible among the winners of the pan-European digital awards.

Content, E-commerce, Mobile, News, Social, Video advertising, apps, BBC, brands, content

Boost to publisher paywalls: Google ends ‘first click free’ policy on media sites

October 6, 2017

Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world’s biggest search engine could be asked to pay for it.

Ads, Content, News, Search content, Google, images, media, Search

US election: Facebook reveals 10m viewers saw Russian political ads

October 4, 2017

Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.

Ads, News, Regulation, Social Facebook, Google, government, Russia, Search
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