World Cup ‘to boost global adspend by $2.4bn this year’
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.
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Amazon to stream 20 live Premier League matches from next year
Amazon has won the rights to stream Premiere Leagues games, amounting to 20 matches per season, from 2019 onwards.
Paradise lost and found: how AI and analytics found the UK’s best place
We’re all used to hearing about the magic of AI and how it’s going to change the world. But what are the real-world uses? John Spooner, head of data science at analytics leader SAS, looks at how intelligent analytics can help companies understand their customers’ deepest and most complex desires to drive better personalisation and … [Read more…]
Top sports marketing tips: Score this World Cup with Dark Social
Most of this year’s online World Cup conversations won’t occur on Facebook or Twitter, but channels like WhatsApp and pasted links into office emails that brands can’t measure easily. Craig Tuck, UK MD of RhythmOne looks at how brands can score at Russia 2018 via ‘dark social’ channels.
Content marketing trends: Clear ROI focus needed to convince boardroom
A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI.
The true value of attention: Do cinema ads offer better ROI than programmatic?
Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research.
Chatbots: the ecommerce tool nobody is measuring
Conversational commerce offers great opportunities to improve the customer experience. But as Duncan Keene, UK Managing Director at ContentSquare explains, the quality of that experience is not a given; behavioural analytics are essential if organisations are to maximise the value of chatbots and drive up both engagement and revenue.
Ad data wars: Apple blocks Facebook and Google tracking tools by default
Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.
Nine top employee perks: Staff rank more holidays over pay rise
Over a quarter of UK employees value additional holiday and flexible working time over perks such as employee discounts and company cars and even a pay rise, according to new research.
LGBT+ business community myGwork gets revamp
Entrepreneurial twins Adrien and Pierre Gaubert are re-inventing the way LGBT+ professionals find and secure jobs with myGwork, the LGBT+ business community.