News Archives

1 in 4 marketers ‘rely on their gut’ to make decisions

July 2, 2018

In the age of big data, many marketers are still prioritising instincts and experience over hard facts, according to new research.

Customers turning their backs on businesses with bad tech

July 2, 2018

Three fifths of UK consumers leave a website in less than 30 seconds if it’s ugly or hard to navigate, while a quarter of Britons have switched loyalty for better tech, according to new research.

Guest comment: The power of organised creativity

June 28, 2018

Can a creative process really be optimised by an organised technology? Johann Butting at Slack looks at why, contrary to popular opinion, organisation can stimulate creativity rather than hamper it.

Revealed: 5 of the world’s rising tech hubs [INFOGRAPHIC]

June 28, 2018

We are all aware Silicon Valley still remains the undisputed destination for startups and capital ventures, however, a new crop of global tech hubs are rapidly expanding to one day match the superiority and talent oozing out of the Bay Area.

Diversity in the ad industry: Everyone is a leader

June 28, 2018

Farrah Qureshi, CEO, Global Diversity Practice talks about diversity and how the UK is leading the way to tackle the widespread prevalence of stereotypes that are often also perpetuated through advertising and content.

Top 11 brands that should be jumping on the Love Island bandwagon

June 28, 2018

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.

Top 10 World Cup commercials on social media: Screwfix tops league

June 28, 2018

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.

News

1 in 4 marketers ‘rely on their gut’ to make decisions

Customers turning their backs on businesses with bad tech

Revealed: 5 of the world’s rising tech hubs [INFOGRAPHIC]

Diversity in the ad industry: Everyone is a leader

GDPR one month on: Large rise in privacy complaints across Europe

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform