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News

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

July 27, 2018

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook.

Ads, Content, News, Regulation, Social, Viral advertising, Europe, Facebook, France, images

Twitter stocks plunge 20% as it sheds a million users (but revenues rise)

July 27, 2018
Twitter sees strong user growth (but ad revenue plummets 23%)
Twitter sees strong user growth (but ad revenue plummets 23%)

Twitter shares have fallen 20% as its active monthly users fell from 336m to 335m over the last three months, but revenues actually exceeded forecasts.

Ads, Content, News, Social advertising, Amazon, content, Facebook, Twitter

Love Island: Wes and Meg win online popularity contest

July 27, 2018

Love Island contestants Dani and Jack may appear to be fan favourites, but Wes and Megan are actually the most popular islanders when it comes to online page views, according to research from Taboola.

News, Social, Video, Viral advertising, content

Instagram rich list: Kylie Jenner claims to spot

July 26, 2018

Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post.

Mobile, News, Social, Viral media

Slow websites are ‘silent killers for businesses’

July 24, 2018

A slow running website is worse for business than one that is not working at all, according to new research.

Ads, Content, News brands, global, infographic, media, retail

Google gets surprise profit boost despite $5bn monopoly fine

July 24, 2018

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

Ads, Content, Mobile, News, Search advertising, Android, global, Google

Top tips: How companies can create data-driven customer experiences that feel personal

July 20, 2018

A recent survey indicated that only 40% of personalised marketing messages actually feel personal to the recipient. Geri Tuneva, Director of Demand Generation at Qubit, discusses how personalisation can be deployed effectively to make the most out of personalisation techniques, providing insight into techniques that make this possible and siting their work with Mothercare as … [Read more…]

Ads, Content, News ecommerce, marketing, technology

Half of marketers believe they ‘lack training in key skills for future’

July 20, 2018

Half of marketers (49%) have not received training in the key skills they believe are essential to their career progression and future in the industry, according to new research.

News agencies, digital marketing, marketing, mobile marketing, Search

McDonald’s wins brand World Cup as food companies get most buzz

July 19, 2018

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

Ads, Mobile, News BBC, brands, France, Russia, UK

Will artificial intelligence create more jobs than it destroys?

July 18, 2018

Artificial Intelligence could create around 7.2m jobs in the UK over the next 20 years, essentially cancelling out potential job losses, according to a new study.

News BBC, technology, UK
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