News Archives

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

September 6, 2018

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

Marketing agencies: 4 ways your clients are ‘really’ judging your performance

September 6, 2018

What metrics are clients using to judge your marketing agency on? Natalia Selby, Marketing Executive at Mediahawk, looks at qualified leads, pipeline contribution, cost per acquisition and year-on-year growth and how to meet your clients expectations.

Over half of teens are influenced by ethics when buying a brand

September 6, 2018

The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research.

Angry Birds teams with Imagine Dragons for charity in-game event

September 5, 2018

Rovio has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018.

5 brands harnessing Blockchain for marketing and advertising

September 5, 2018

The ever-increasing and diverse applications of cryptocurrencies and other blockchain technologies have dominated headlines this year. Paul Herman, VP Platform Marketing and Education, Sprinklr offers five examples of how brands have used the transaction technology.

Top tips: 4 Automation tools to maximize your marketing

September 5, 2018

Marketing, one of the most essential tasks for your business, is being transformed by automation in profound ways. The days of outbound marketing, comprised of traditional advertising tactics, are coming to an end, writes HR professional turned business analyst Anthony Coggine.

Apple self-driving car involved in ‘minor crash’

September 5, 2018

An Apple self-driving car was involved in a crash while merging onto an expressway near the company’s Silicon Valley headquarters this month.

Yandex to test self-driving taxi in Russia

August 31, 2018

Russian internet giant Yandex is to begin testing a new autonomous ride-hailing service in the tech-centric town of Innopolis.

Two years on ‘What is Brexit?’ still googled 6,800 times a month

August 30, 2018

‘What is Brexit’ was still googled an average of 6,800 times a month in the first half of 2018, while many are swotting up on searches for ‘British Citizenship test’, according to new research.

Guest comment: Industry 4.0 and the Regulation of Artificial Intelligence

August 30, 2018

AI’s true growth may not be in commercial or marketing sectors, but in manufacturing. Oliver Rickett, Solicitor, and Caroline Churchill, Partner, at law firm Womble Bond Dickinson looks at where AI regulation might be implemented and, specifically, what impact both AI has, and its regulation would have, on the manufacturing industry and what role the … [Read more…]