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News

Guest comment: Will digital disruption change temporary recruitment for the better?

October 23, 2018

Digital platforms are now starting to pop up that promise to transform the currently inefficient and costly temporary recruitment process. But are they really as good for the sector as they claim, asks TempRocket’s Andrew Johnston?

Ads, Content, News agencies, retail

GDPR 5 months on: Marketing email volumes half (but open rates soar)

October 23, 2018
Digital consent notice creation grew 40% globally in GDPR’s second year
Digital consent notice creation grew 40% globally in GDPR’s second year

Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.

Ads, Content, News, Regulation brands, content, email, Facebook, marketing

Omnicom overtakes WPP as world’s most valuable ad firm

October 22, 2018

UK-based WPP has lost its title of most valuable advertising firm in the world, after a share price tumble saw its place slip below rival Omnicom.

Ads, News advertising, agencies, China, Facebook, global

Addison Lee to launch self-driving taxis in London by 2021

October 22, 2018

Taxi firm Addison Lee Group has partnered with automotive tech firm Oxbotica to launch a self-driving taxi service in London by 2021.

Mobile, News Europe, global, government, Maps, security

Facebook hires Nick Clegg to lead news team

October 19, 2018

Facebook has hired former deputy prime minister Sir Nick Clegg as the head of its global affairs and communications team, as the company looks to recover from its Cambridge Analytica data scandal earlier this year.

News, Regulation, Social apps, content, Europe, Facebook, global

Most marketers say walled gardens are major block to improving first-party data

October 19, 2018

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.

Ads, News, Social advertising, agencies, brands, content, Europe

GlobalWebIndex uses chatbots in new mobile survey data platform

October 18, 2018

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

Ads, Mobile, News agencies, brands, demographics, Entertainment, technology

Education trends: Digital skills gap ‘still a threat to UK growth’

October 18, 2018

Regional divides in the education system, a lack of awareness of the opportunities available and a misaligned curriculum, continue to leave students unprepared to engage with the UK’s booming digital economy, which is growing 2.6 times faster than other industries, according to new research.

Ads, Content, News government, technology, UK

Google forced to drop pre-loaded apps on Android

October 18, 2018

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

Content, Mobile, News, Regulation, Search Android, apps, email, Europe, global

US social media trends: YouTube and Instagram gaining ground on Facebook

October 18, 2018

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

Content, Mobile, News, Social apps, brands, content, digital marketing, Entertainment
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