News Archives

Top 20 viral ads of 2018: Tide pods, rang-tans and naked Swedes

December 6, 2018

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…

Top tips: How brands are preparing for the “access on demand” economy

December 6, 2018

More and more people are signing up for subscription retail ser vices like Dollar Shave Club. Mass personalisation at scale is the future of retail, but it how can you engage customers or prospects if you no longer own the point of sale? Julian Kramer, Chief Experience Ambassador, Adobe EMEA looks at how brands are … [Read more…]

Top 5 social trends for 2019: Stories, commerce and rebuliding trust

December 5, 2018

Rebuilding trust, storyliving, paid social, cracking the commerce code, and the rise of messaging identified as the most important social trends for businesses of all sizes to seize in 2019, according to a new report.

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

December 4, 2018

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

‘My Dad Wrote a Porno’ Christmas special debuts exclusively on Spotify for all users

December 4, 2018

One of the most popular podcasts in the world, ‘My Dad Wrote A Porno’, releases its eagerly-awaited Christmas special exclusively on Spotify for two weeks. ‘My Dad Wrote a Christmas Porno 3’ is now available now for all users – both free and Premium – on Spotify.

UK adspend to surpass £20bn for first time in 2019

November 29, 2018

Spending on advertising will pass the £20bn mark for the first time in 2019, as Google and Facebook offset a traditional media slump in print.

Trust and technology: the secrets to sales success

November 29, 2018

Trust is the primary concern for salespeople in the UK; while buyers seek out salespeople with the best understanding of their needs, according to new research.

Design trends: Shutterstock reveals most popular colours worldwide

November 29, 2018

Shutterstock has identified the top three universally popular colours that are surging year-over-year, with neon-hues being used more frequently around the world.

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

November 28, 2018

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.

Doodle 1:1 scheduling feature tackles ‘wasted minutes’ arranging meetings

November 23, 2018

Online scheduling tool Doodle has launched Doodle 1:1, allowing users to easily schedule one on one meetings in just two steps.