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News

Perkbox gets £13.5m funding boost for employee experience platform

May 2, 2019

Employee experience platform Perkbox has raised £13.5m in equity funding, to support its worldwide expansion plans and new product launches.

Mobile, News Europe, UK

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

May 2, 2019

Marketing agency Mindshare has partnered with Sanofi’s hayfever brand, Opticrom Hayfever, to launch the first voice-activated pollen alert on Amazon’s Alexa platform.

Mobile, News brands, global, local, marketing, Search

IT skills gap: The 6 types of tech workers

May 2, 2019

Two-thirds of tech workers would leave their jobs over poor work-life balance, according to new research looking into six tech ‘personalities’ in the workplace to help address the IT skills gap.

News security, technology, Travel, UK

Guest comment: SporTech For Good?

May 1, 2019

Can technology spot a future sporting great better than a traditional talent scout? WeSportUs Founder and former French track and field champion Latif Adéothy explains how a social network could level the sports playing field.

News, Social games, global, local, sport, technology

Live and Breathe teams up with The Virtual Influencer Agency

April 30, 2019

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Ads, Content, News, Social, Viral Amazon, brands, content, FMCG, marketing

Alphabet revenue disappoints as YouTube ad sales fall

April 30, 2019

Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

Ads, Content, News, Video, Viral advertising, content, Google, Privacy, Search

Purina interactive posters in France ‘encourage dogs to pee on them’

April 29, 2019

Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.

Ads, Content, Mobile, News France, marketing, technology

Battle of the translation assistants [INFOGRAPHIC]

April 26, 2019

How good are Google Assistant, Amazon’s Alexa and Apple’s Siri at translating some of the most popular phrases of all time? A new study takes a look…

Ads, Content, Mobile, News Google, infographic, marketing, Microsoft, technology

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

April 25, 2019

Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.

Ads, Content, E-commerce, Mobile, News, Search, Social advertising, digital marketing, ecommerce, Facebook, global

Anzu expands into programmatic advertising for consoles

April 25, 2019

Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles.

Ads, Content, News advertising, brands, games, global, marketing
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