Measuring digital success: Agencies and brands clash over KPI standards
Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.
Mobile
UK online consumer spending falls for the first time since 2013
Consumer spending online has dipped year-on-year for the first time in four years as shoppers fret against a backdrop of slowing wage growth and rising inflation.
TripAdvisor gets into food delivery with GrubHub
TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app.
Targeting people, not devices: The rise of “cross device ID matching” in marketing
Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to new research.
Most Brits “unaware that their ads are filtered online”
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research.
Facebook shuts down VR movie studio (but 5% of staff working on VR)
Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.
Facebook nears 2 billion users as mobile accounts for 85% of ad revenue
Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter.
Rise of mobile ads “contributing to declining viewability levels”
The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.
Why VR is a game-changer for some, but still a bubble for most marketers
2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them. What justifies the hype? In a world of attention-deficit and media … [Read more…]
Apple slashes payments to affiliates for app sales
Apple is reducing the commission it pays on app sales for affiliates in the The iTunes Affiliate Program, in a sign that it is not making as much money from the practice as it hoped.