Citymapper tests free London bus service
Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London.
Mobile
Influencer marketing: How much do celebrities earn for social media posts?
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.
Japan’s Softbank invests $500m in Improbable to create “VR cities”
London-based virtual reality firm Improbable has raised $500m (£388m) in one of the biggest investments in an early stage European technology business. Japan’s Softbank is backing Improbable in a funding round that values the business at more than $1bn. The deal gives SoftBank a “non-controlling” stake in the company, valuing it over the $1bn magical … [Read more…]
Tablet ownership rates falling
Internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing not to upgrade their devices, according to new research.
Rise of reviews: 75% of UK shoppers trust other customers over retail staff
Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand.
Snapchat losses widen as user growth slows
Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year.
Viral marketing trends: Just 1% of social video goes viral
Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.
40% of all online grocery purchases in the UK now made on mobile
Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by shoppers and which products shoppers inevitably buy.
Coca-Cola pioneers personalised displays in-store with Google AI
Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.
Spotfiy debuts QR-style codes to boost music sharing
Spotify has launched Spotify Codes, which lets users share any track, artist, album, or playlist available on the platform.