When it comes to customer experience, marketers can never underestimate just how much convenience has been a factor in most major influential changes in changing consumer’s tastes over the past few decades. Jon Roughley, Head of Strategy at Experian explains why convenience is king.
Facebook has closed a video-focused app targeted at under-21s less than a year after it was launched.
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that mobile display grew by 52.9%.
Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.
The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research.
Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.
Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions.
Google Play has started down ranking poorly performing apps, making them harder to find on the app store.
Mobile app users are concerned about the security of their information when they register for a new app, a new survey reveals.
“Cash only” payment is becoming a deterrent for UK consumers, as Brits are increasingly in favour on mobile payments for their high street shop, according to new research.