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The year in review: The 17 biggest digital trends of 2017

December 20, 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of … [Read more…]

Ads, Content, E-commerce, Mobile, News, Regulation, Search, Social, Video, Viral advertising, agencies, Amazon, Android, AOL

Two-thirds of airlines will have connected onboard services by 2020

December 14, 2017

More than 90% of airlines are set to ramp up investment in advancing wireless services for cabin crew and pilots over the three years to 2020 – an 18% increase since SITA’s 2016 Airline IT Trends survey.

Mobile, News apps, broadband, CRM, Entertainment, infographic

Top tech trends of 2018: Huawei reveals its predictions

December 12, 2017

Devices will better serve our needs through the power of AI, while social media will move from being one-dimensional, to an entirely immersive experience, according to a new report looking at the major technology trends waiting for us in 2018.

Ads, Content, Mobile, Social, Video apps, brands, content, Europe, global

Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

December 12, 2017

Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.

Ads, Content, E-commerce, Mobile Christmas, content, digital marketing, Entertainment, Europe

Top 25 virals of 2017: Pranks, personalisation and politics

December 11, 2017

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

Ads, Content, Mobile, News, Search, Social, Video, Viral brands, content, Facebook, Germany, global

Google adds lead generation to voice services

December 7, 2017

Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands.

Mobile, Search brands, Google, local, Search

Denmark ‘has highest smartphone penetration rate in the world’

December 6, 2017

Denmark, with a penetration rate of over 77% among the general population, will boast the highest rate of smartphone usage in the world this year according to eMarketer’s worldwide mobile forecast.

Mobile agencies, apps, China, global, government

Age of the Internet: Three Ways to Attract Millennials as An Insurance Company For 2018

December 6, 2017

In this post, Harris Balcombe discusses three tips insurance businesses need to adopt, in order to reach the millennial mindset that will dictate the UK’s insurance industry for decades to come.

Ads, Content, E-commerce, Mobile, Social brands, content, Google, marketing, media

Turning your mobile browsers into mobile buyers

December 5, 2017

It is no secret that consumers are reaching for their mobile more and more when it comes to browsing websites. However, many still browse on their mobile and buy on their desktop. Duncan Keene, UK Managing Director at ContentSquare explains how retailers can turn mobile browsers into buyers.

Mobile analytics, apps, brands, content, ecommerce

Facebook debuts ‘Messenger Kids’ with parental supervision tools

December 5, 2017

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.

Mobile, Regulation, Social Amazon, Facebook, Google, video
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