Ad-blocking Millennials ‘happy to pay for content’
Ad-block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, accoridng to new research.
Mobile
Vodafone teams with Mango for digital fitting rooms
Vodafone has partnered with Mango, global fashion retailer to bring digital fitting rooms to the high street.
Google Chrome launches own ad blocker
Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers.
What gamers really think: VR needs killer app and micropayment acceptance
Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report.
Snapchat finally gives creators analytics tools
Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.
Snapchat sells $10 captionable AR masks for events
Snapchat has launched captionable augmented reality (AR) masks, letting users create customised filters for special event that cost from around $10.
Google takes on Instagram and Snapchat with AMP Stories
Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.
Snapchat launches embeddable map feature on the web
Snapchat has taken its Snap Map feature to the web, letting users see public Stories laid out on a map.
Six tech trends you need to know about in 2018
If January was anything to go by, 2018 promises to be an interesting year for technology. Yemi Olagbaiye, Head of Client Services, Softwire, provides a run-down of six tech trends everyone will know about this year.
Gen Z are the UK’s biggest content consumers
UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.