Digital to account for 50% of US $197bn ad investment in 2018
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
Mobile
Snapchat goes local with ‘Radius Targeting’ for advertisers
Snapchat has launched a major update to its location targeting ad targeting, letting brands target Snap Ads and Filters around a specific location, such as a retail store, university, restaurant, airport, or concert.
Mobile user journey study: Product discovery a major barrier to sales
Weak mobile performance for brands is directly linked to poor product discovery, rather than mobile payments, according to a new study looking into the mobile user journey.
Wagamama creates first ‘walk out and pay’ app with Mastercard
Pan-Asian restaurant wagamama today launches wagamamago, an app that it describes as ‘Uber for diners’ allowing customers to walk in, order, eat and for the first time ever, simply go.
Mobile marketing trends: Win on Google page one with Universal Search
Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.
Instagram takes shopping service to UK
Instagram has launched its shopping service in the UK, letting retailers turn their posts on the social media site into sales.
Guest comment: Omnichannel thinking is jeopardising retail success
Customers are channel blind – they just want a good retail experience. Yet retailers persisting with fragmented, omnichannel strategies are damaging consumer experiences, undermining retail respect and actively encouraging consumer behaviours – from discount only buying to more frequent returns – that are destroying retail profitability. Craig Summers, Managing Director UK, Manhattan Associates, asks why … [Read more…]
Snapchat UK ad revenue to overtake Twitter’s next year
Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.
Google lets brands appear in “Where can I Buy…? searches
Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report
Global AI trends: UK leads US for jobs
The UK’s artificial intelligence sector is growing faster than rivals in America, Canada and Australia – putting Britain on course to be the global leader in AI technology.