With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.
Conversational commerce offers great opportunities to improve the customer experience. But as Duncan Keene, UK Managing Director at ContentSquare explains, the quality of that experience is not a given; behavioural analytics are essential if organisations are to maximise the value of chatbots and drive up both engagement and revenue.
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora.
Yemi Olagbaiye, Head of Client Services, Softwire, discusses ethical AI and the fears surrounding who should be responsible for how quickly these technologies are emerging.
Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.
M&E companies are approaching ‘the end of the beginning’ of their digital transformation, according to a new study.
We all had a dream job as a child, whether it was being a doctor, a lawyer, a firefighter, but a whole new catalogue of careers are soon to be introduced in the near future as technology becomes increasingly integrated into our lives. This infographic lists 15 jobs that could be commonplace in the not-to-distant … [Read more…]
TripAdvisor is partnering with digital knowledge management platform Yext to ensure the accuracy of information – such as hours, locations, menus, and many other attributes – on the site.
Well over half of the global workforce is having more meetings than 12 months ago, leading to a potential productivity crisis, according to new research.