Mobile Archives

Revealed: 5 of the world’s rising tech hubs [INFOGRAPHIC]

June 28, 2018

We are all aware Silicon Valley still remains the undisputed destination for startups and capital ventures, however, a new crop of global tech hubs are rapidly expanding to one day match the superiority and talent oozing out of the Bay Area.

The rise of Alexa shopping: Voice orders surpass £200 per user

June 28, 2018

The average UK consumer is happy to spend in excess of £195 in an order through voice technology, rising to £232 in the case of shoppers over the age of 30, according to new research.

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform

June 27, 2018

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.

Cannes Lions 2018: Video highlights from all five days

June 26, 2018

The 2018 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the creative ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all five days.

Innovation Lions Winner: Google Assistant bridges digital divide in Colombia with ‘My Line’

June 25, 2018

MyLine, a project by MullenLowe SSP3 in Bogota that gave people in remote areas access to online services using a landline, has won the Innovation Lions Grand Prix at Cannes.

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

June 25, 2018

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

Nearly half of UK workforce would feel comfortable using wearable devices at work

June 25, 2018

With the international market for wearables having reached a new high in 2017 with 16.9% growth year on year, Instant Offices delves into what impact this trend will have on the workplace as we know it.

Right to reply: What Instagram’s IGTV means for consumers, brands and creators

June 22, 2018

Instagram’s new launching long form, vertical video platform IGTV is said to be “just like turning on the TV”. Neil Waller, co-founder of influencer marketing platform Whalar, looks at what does IGTV mean for brands, for content creators and for consumers themselves.

Cannes Lions Winner: Pedigree ‘SelfieSTIX’ sweeps mobile awards

June 21, 2018

In New Zealand, Pedigree launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets, winning a raft of Cannes Lions mobile awards in the process.

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

June 21, 2018

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.