Mobile Archives

The World Cup Effect: Mobile data highlights global and UK football trends

July 18, 2018

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.

The global reach of influencer marketing: 60% follow celebs on social

July 17, 2018

Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research.

Huawei runs first photography competition judged by AI

July 13, 2018

Mobile phone maker Huawei has launched a photography competition, rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer.

Ad industry backs AI as ‘next industrial revolution’

July 13, 2018

The vast majority (80%) of key digital marketing decision makers consider AI is the next industrial revolution, feeling it improved productivity and increased competitive advantage, according to new research.

Guest comment: Why IGTV is making Instagram even more sticky for marketers

July 12, 2018

Last month Instagram launched its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing. Yuval Ben-Itzhak, CEO at Socialbakers looks at the implications for marketers.

Creepy or cool? Consumer attitudes towards new technology

July 12, 2018

RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space.

Google gives advertisers new AI-powered ad tools

July 11, 2018

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

Tinder launches ‘video loop’ GIF feature globally

July 11, 2018

Tinder has started the global rollout of Tinder Loops, which lets users add two-second looping videos.

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz

July 5, 2018

The goals scored by Harry Kane, England’s superstar striker, have so impressed fans on social media, that his share of voice now puts him at fourth place behind the mighty talents of Cristiano Ronaldo, Lionel Messi and Neymar, according to new analysis.

Facebook shuts down three apps after ‘low interest’

July 5, 2018

Facebook is shutting down three apps, tbh, Hello and Moves, blaming low user numbers.