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Mobile

Germany lags behind in mobile payment usage

November 5, 2018

Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.

E-commerce, Mobile agencies, Apple, apps, China, Europe

Snapchat loses 2m more users (but beats sales estimates)

October 29, 2018

Snapchat lost 2 million daily active users compared with the previous quarter, but beat analyst expectations on revenue and earnings, approaching $300 million in revenue for the quarter.

Content, Mobile, Social advertising, Android, brands, ecommerce, global

App marketing trends: Firms finding success in social media and third party agencies

October 26, 2018

Companies recognize that marketing agencies and social media can extend an app’s reach and tell a company’s story, a new survey finds.

Mobile agencies, apps, content, digital marketing, global

Lufthansa and IBM team up for AI-powered ad campaign

October 24, 2018

IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe.

Ads, Mobile, News, Video, Viral advertising, brands, content, Entertainment, Europe

Addison Lee to launch self-driving taxis in London by 2021

October 22, 2018

Taxi firm Addison Lee Group has partnered with automotive tech firm Oxbotica to launch a self-driving taxi service in London by 2021.

Mobile, News Europe, global, government, Maps, security

GlobalWebIndex uses chatbots in new mobile survey data platform

October 18, 2018

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

Ads, Mobile, News agencies, brands, demographics, Entertainment, technology

Google forced to drop pre-loaded apps on Android

October 18, 2018

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

Content, Mobile, News, Regulation, Search Android, apps, email, Europe, global

US social media trends: YouTube and Instagram gaining ground on Facebook

October 18, 2018

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

Content, Mobile, News, Social apps, brands, content, digital marketing, Entertainment

Huawei takes on Samsung and Apple with AI-centric phone

October 17, 2018

Chinese tech giant Huawei is already outselling Apple phones worldwide this year, but can its new high-powered Mate 20 range with AI and 3D modelling features cement its position in Western markets?

Content, Mobile, News, Video Android, Apple, brands, content, ecommerce

Most marketers say their apps are a financial success- but is it true?

October 17, 2018

Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently.

Ads, Content, Mobile apps, content, marketing
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