Mobile Archives - Page 33 of 196 - Netimperative

Video viral of the week: Google Assistant fixes films at the Oscars

February 28, 2019

The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments. See why it’s our video viral of the week below…

Analytics at the edge – Why IoT can’t end up the same as Big Data

February 28, 2019

Top marketing tips: Meeting the tests to get out of data lockdown

IoT has yet to deliver on its promises; if this is not one more technology doomed to disappear down the same path of failure as Big Data, IoT deployment needs a rethink. Peter Ruffley, Chairman at Zizo, outlines the value of an edge analytics model that delivers both context and actionable insight from IoT.

TabMo links outdoor, connected TV and audio ads on mobile advertising platform Hawk

February 28, 2019

TabMo’s demand side platform (DSP) Hawk has connected additional advertising channels to its mobile inventory, giving advertisers a single destination to manage outdoor, smart TV and audio campaigns.

Spotify finally comes to India after legal battle

February 27, 2019

Spotify has launched in India after a years delay over legal issues.

Hands-free future: 80% of consumers believe voice control will soon become part of daily life

February 26, 2019

Nearly 80% of consumers believe that voice control will soon become part of daily life, with 70% of people under the age of 35 choosing voice regularly, according to new research.

Yext partners with Chinese apps for tourism targeting

February 25, 2019

Digital Knowledge Management platform Yext has teamed up with Baidu Map, Fliggy, CK Map, and PIRT to offer brands ways of reaching Chinese tourists in a region where Google fails to reach.

New technologies and biometrics drive conversations on payments

February 25, 2019

People now expect their ability to pay to match that same “always on” mindset, according to social media conversations identified in the 2019 edition of the Mastercard Digital Payments Study.

QVC UK debuts social commerce platform with Curalate

February 25, 2019

QVC UK is introducing social commerce to create a discovery-led shopping experience.

Over half of Brits shop online whilst watching TV

February 25, 2019

Brits shopped in bed, splurging on escapes, takeaways, and regrettable fashion purchases, according to new research.

Google updates ‘Test My Site’ with new features for brands

February 25, 2019

Google has updated its Test My Site tool, which is designed to make it easier for businesses to both measure their mobile site speed and take specific actions to improve it.