Mobile Archives

The Love Island effect: Influencer ROI ‘is more theatre than reality’

June 10, 2019

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

European digital advertising sees fastest growth since 2011- IAB

June 7, 2019

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

Amazon launches StyleSnap: An AI personal fashion assistant

June 6, 2019

Amazon has introduced “StyleSnap”, a feature on its smartphone app that lets shoppers upload a picture of an outfit they like and get recommendations for similar items to buy.

Amazon plans to deliver by drone within months

June 6, 2019

Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.

‘Sign in with Apple’: A new hurdle for location services?

June 6, 2019

Apple has launched a new “sign in with Apple” tool similar to those offered by Facebook and Google.

Mail.ru unveils gaming brand My.Games

May 31, 2019

Russian web giant Mail.ru Group has launched a new international gaming brand, MY.GAMES.

‘Love Island fever’: How brands can cash in on second screen advertising

May 31, 2019

Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.

5G goes live in the UK: EE beats rivals to launch

May 30, 2019

EE has pipped its rivals to launch the first 5G network in the UK, offering ultra high speed internet connnection in London, Cardiff, Belfast, Edinburgh, Manchester and Birmingham from today.

Codemasters partners Bidstack for in-game advertising for new Grid title

May 24, 2019

Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.

VR film helping people with dementia wins new D&AD award

May 23, 2019

The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.