Mobile Archives

Dr Amazon: Alexa to answer health questions via NHS partnership

July 10, 2019

Amazon has stuck a deal with the NHS in the UK to give users health advice and diagnose their problems via the Alexa voice app.

African telecoms trends: Mauritius still leads but Algeria and South Africa growing fast

July 9, 2019

Mauritius leads the telecoms market in Africa, with Algeria and South Africa now in the top three after overtaking Ghana and Tunisia, according to new data.

18-30 year olds ‘turning backs on social media giants’

July 4, 2019

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.

iPhone designer Jony Ive to leave Apple after 30 years

June 28, 2019

Jony Ive, the UK designer behind the original iPod, Mac and iPhone, is leaving Apple after nearly three decades, saying it is a “natural” time to go.

River Island boosts social shopping with Curalate to align social shopping experiences

June 27, 2019

River Island has partnered with Curalate to align social shopping experiences on and away from its website.

TV ad report: most viewers have second screen nearby

June 27, 2019

Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.

ITV joins up audience data on mobile and smart TVs with Meetrics

June 27, 2019

ITV has partnered with European ad verification company to become the first broadcaster in the world to make use of the IAB Open Measurement SDK, which is considered the most rigorous standard for In-App viewability measurement.

The rise of TikTok: Bytedance breaks billion monthly users across apps

June 26, 2019

ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.

Cannes Lions 2019 round-up: Social activism takes centre stage

June 25, 2019

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

June 25, 2019

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.