Google updates Android Wear ahead of Apple Watch sale
Android Wear is getting its biggest update yet, including Wi-Fi support, emojis and hand gestures, as Google aims to bolster its digital timepieces ahead of the Apple Watch launch.
Mobile
PETA recruits FightMe app users for anti-fur campaign
PETA is working with challenge based app, FightMe, to launch an online anti fur protest.
Google ‘mobile-geddon’ starts today: Is your brand safe from search penalties?
Many big brands could ‘disappear’ from Google search results on mobile devices as the web giant changes the way it ranks searches today.
Elearning shambles in US school system: $1.3bn project goes awry
A $1.3 billion iPad school project in the US is in turmoil, amid complaints that the scheme was incomplete and let pupils bypass security.
Brands using Tinder: A marketing platform one step too far for consumers?
As brands such as Budweiser and Fox try to get seen in new places, online dating platforms are the latest to try monetising their reach – but it’s not an easy match: even the industry trade associations are warning on the risks of letting your latest campaign interrupt people looking for dates.
UK digital ad spend growth to outpace US and Europe
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research.
Forget SnapChat- Millennials want brands to interact via emails
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels.
Brewer Adnams turns to mobile payment and rewards
Adnams has partnered with Droplet to introduce a mobile payments and reward customer loyalty scheme, as the UK brewer looks to boost loyalty across its pubs and shops.
Top travel mobile experiences ‘almost as good as traditional sites’
The mobile experience of the world’s top travel brands is now almost as good as the experience offered on desktop sites, according to new research.
Rémy Martin uses WeChat for China push
Rémy Martin has partnered with the Chinese social media giant WeChat on its first digital advertising initiative in the country.