Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has been opened, allowing a personalized conversation to continue between the brand and the … [Read more…]
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.
The Apple Watch is more hype than substance, while Whatsapp, Meerkat, and Periscope are among this year’s top priorities for marketers, according to new research.
Microsoft’s digital assistant Cortana will be available on iOS and Android devices in in addition to Windows Phone when Windows 10 launches this summer, as the firm begins a cross-platform strategy to rival Siri and Google Now.
The majority of 18-24 year olds are likely to switch providers if not provided with mobile apps or secure and transparent data handling, according to new research.
Google is building an Android-powered operating system code-named Brillo that will run on low-powered devices and requires no screen to function, according to a news report.
Unilever has crowned UK digital firm Glimr the winner of its international Scale Up competition at the Digital Shoreditch festival in London.
YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos.
Russian Internet giant Yandex has launched the new version of its Chromium-based browser offering a twist on the traditional format.
For the first time cashless payments have become more popular than transactions using coins and notes in the UK, according to new data.