As 2015 draws to a close, we look as some of the biggest marketing blunders of the year. From Heinz QR code porn fiasco to the Ashley Madison hack, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in … [Read more…]
With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an “immersive social experience”- one that could bring online brands and consumers closer than ever. As part of our review of the year, … [Read more…]
Amazon and Google are the most popular sources of gift ideas among US consumers this Christmas shopping season, however 27% are also using Facebook (the same percentage as Pinterest) according to a new survey.
Facebook has partnered with Uber to build ride-hailing into its Messenger app, as it looks to expand beyond chat app features.
With Amazon opening its first physical store, Apple Pay replacing credit cards and self-updating pricing labels in supermarkets, the worlds of ecommerce and high street retail are becoming ever-more entwined. As part of our review of the year, we look back at the key trends that shaped ecommerce in 2015, including China’s record-breaking ‘Singles day’, … [Read more…]
Europe is outpacing the world for online viewing on mobile, with the UK and Ireland leading the way – according to new research.
On the back of the weekend’s European Football Championship Finals draw, a new EuroPundit 2016 app provides an alternative to expensive official UEFA sponsorship packages by putting brands at the heart of fan competition.
‘Recognition Triggers’- a new ad tool created by Powa Technologies- lets people to take a picture of any advert and buy the product in just two taps, with no need to scan QR codes, or go to websites.
BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review of the year, we look back at the key trends that shaped content … [Read more…]
It’s that time of year again…holiday campaigns are in full swing. Financial planning for 2016 is underway. Now comes the inevitable review of what drove the industry forward this year, and, of course, the predictions on how things will be different next year. Opera MediaWorks has taken a year’s worth of insights from across its … [Read more…]