Virtual reality has been dubbed a fad, a gimmick and a flimsy marketing ploy. However, as 2016 is proving to be a big year for this emerging new technology, it’s quickly proving that it’s got a strong future. Sophie Chadwick, Senior account manager at Peppermint Soda, looks at the PR applications of virtual reality.
One of Google’s self-driving cars hit a bus while navigating traffic in California last month- and the low-octane incident was caught on camera.
The UK is Europe’s most desirable technology hub for global tech workers looking to move abroad, with London rivalling New York and San Francisco as the world’s top tech hub, according to a survey of over eight hundred international technology professionals.
Electronics giant Bosch has launched its own cloud computing software, bringing together its IoT offering.
Just 20% of iOS apps and 30% of Android Apps are able to support Google’s new app indexing, meaning brands are missing out on significant amounts of search traffic, according to new research.
Digital marketing has opened up a vast amount of data for marketers to link campaigns to conversions- but todays multi-channel world the customer path to purchase is becoming increasingly complex. Dora Michail, Senior Director for Audience Solutions at Yahoo looks at assessing true value of attribution modelling.
Nearly 9 in 10 PC shoppers also used a smartphone to buy products online ion the last month, according to new research looking into cross device ecommerce.
Tinder is testing a new tool that lets users share a Tinder profile with a fellow user of the dating app.
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.
HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below.