MTV and Trojan launch 10-second sex education Snapchat series
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor.
Mobile
Amazon creates customisable Dash Button for developers
Amazon has opened up its Dash Buttons to developers, letting program their own functions into the Internet of Things device.
6 strategies to drive mobile app engagement [INFOGRAPHIC]
Although time spent on apps forms a good chunk of the overall mobile usage, nearly 25% of apps are only used once before being discarded. This new infographic from Dotcom Infoway looks at how to keep an app user coming back for more.
Google puts search functions directly into mobile keyboard
Google has launched a new keyboard for iOS devices that directly integrates search functions, such as maps, GIFs or shopping results, into user’s messages.
Apple invests in Chinese Uber rival
Apple had invested $1bn in Didi Chuxing, China’s largest ride-hailing company, as the electronics giant looks to take on Uber.
Native ad clicks soar on mobile
The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research.
New Yorker magazine features augmented reality cover
This week’s New Yorker magazine features an augmented reality cover to tie in with its ‘innovators’ issue.
Periscope takes to the skies with drone tie up
Periscope is now supporting drone camera streams, as the live video app continues to expand the platform.
Instagram app gets new look (and new ads)
Instagram has undergone a major redesign, along with new “dynamic” ad format, as the Facebook-owned app looks to turn its high user number into ad revenue.
Brands failing to bring consistency across devices: consumer survey
Just 40% of consumers think that brands are doing a good job at providing consistent experiences across devices, according to new research.