Global trends: Asia Pacific now makes up 50% of all internet users
There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.
Mobile
Periscope lets brands sponsor live streams
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content.
YouTube sparks backlash over new ad-friendly content rules
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process.
Facebook takes on Snapchat with “instant video” on Messenger app
Facebook has launched a new “instant video” feature through its Messenger app that lets users send each other live videos, plus photos, gifs and written messages while texting in the app.
Driverless buses start taking passengers in France
A year-long trial of driverless buses has started in Lyon in what officials have described as a ‘world first’.
EU stops mobile networks from blocking ads
The EU’s Body of European Regulators for Electronic Communications (Berec) is scuppering mobile network’s plans to block ads at a network level, under new net neutrality laws.
Hitachi tests humanoid robot at Haneda Airport
Hitachi has begun tests of passenger services using its “EMIEW3” humanoid robot, designed to guide people to the correct destination.
Influencer marketing trends: Celebrities charge $188k for YouTube sponsorships
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency.
Digital travellers: Main groups of holiday makers (Infographic)
WPP’s programmatic company, Xaxis, has created an infographic analysing the key audiences profiles that emerged over this past summer that were used to target online advertising.
iPhone 7 launch: What are we searching for?
Apple has confirmed that the iPhone 7 will be available for pre-sale from the 7th September. Hitwise, a division of Connexity, has uncovered what Brits hope to see in the new update.