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Mobile

Nokia 3310 nostalgia overshadows iPhone and Samsung

March 3, 2017

Nokia’s relaunch of its classic 3310 – the first mass-market mobile phone – has prompted a significant peak in consumer engagement with the brand, as half (50%) of consumers say they have read or heard about Nokia in the past week, according to a survey by Harris 24.

Mobile brands, Google, Microsoft, Samsung, smartphones

Almost two-thirds of insurers and aggregators “neglecting mobile and tablet users”

March 2, 2017

When it comes to top UK insurer’s mobile website performance, AXA leads the way and Quantum needs improvement , according to new research.

Ads, Mobile retail, technology, UK

Banking CRM trends: One size fits all approach to customer engagement “no longer acceptable”

March 2, 2017

Consumers will no longer stand for a ‘one-size fits all’ approach to customer engagement from their banks, with nearly half of British consumers (48%) considering switching their bank as a result of receiving poor customer service, according to new research.

Mobile advertising, apps, content, CRM, demographics

Snapchat IPO: Massive £19bn valuation despite revealing losses

March 2, 2017

Snap Inc, the owner of Snapchat, is set to make its debut on the New York Stock Exchange today with a better-than-expected market valuation of $24bn (£19bn).

Ads, Mobile Facebook, Google, media, Twitter, video

LINE debuts AI assistant for mobile messenger

March 2, 2017

Mobile messaging app LINE has launched a cloud AI assistant called “Clova” at the Mobile World Congress in Barcelona, Spain.

Ads, Mobile apps, content, Japan, local, music

European app trends in 2017: Business apps on the rise

March 1, 2017

UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.

Content, Mobile analytics, Android, Apple, apps, content

Snapchat demographics: US “less dominated by 18-24s compared to UK”

March 1, 2017

Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data.

Mobile, Social analytics, demographics, Facebook, Google, Twitter

Nokia relaunches iconic 3310 mobile model

February 28, 2017

Former mobile market leader Nokia has re-released its classic 3310 model at Mobile World Congress, 17 years after it was first launched.

Mobile global, Microsoft, Spain

AOL strikes global mobile data deal with Adsquare

February 28, 2017

At Mobile World Congress, AOL and mobile data exchange, adsquare, announced a new partnership to bring adsquare’s unique data of 360 million mobile consumers globally together with the ONE by AOL platform.

Mobile advertising, AOL, brands, France, Germany

British preference for going online on smartphones nearly doubled over 5 years

February 28, 2017

Preference for going online via trusty smartphones has doubled in 5 years in the UK, according to new research from Google.

Mobile demographics, email, France, Germany, Google
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