Cheetah Mobile rebrands mobile ad business as Cheetah Ads
Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business.
Mobile
UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook)
The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research.
Shazam debuts augmented reality tool for brands
Media recoignition app Shazam has launched a a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users.
Yahoo text-based chatbot sets reminders and shopping lists for family
Yahoo has unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing download an app or buy extra hardware.
Hotwire discovers the most popular brands and trends from MWC on Twitter
With Mobile World Congress (MWC) over for another year, Hotwire looks at the Twitter stats to uncover the biggest trends at this year’s event.
“Things Guys Don’t Talk About”: New social media film for Childline
Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings.
NHS uses Snapchat to attract new recruits during National Apprenticeship Week
The NHS, the UK’s largest employer, is turning to Snapchat for a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week.
The quicker, safer and more immersive future of mobile commerce
On the back of Alibaba’s $2.6bn bid to acquire Chinese mall operator, Intime, Saima Alibhai at Bronto Software looks at the current state of mobile commerce in the UK and what the next stage of mobile commerce and innovation will bring for consumers.
Top 10 trends at Mobile World Congress 2017: 5G, IoT and robots
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia’s stealing the show.
Snapchat attracts 42 million fans to NFL content
Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content.