Walmart pushes same day pick up with Halloween costume ad
Walmart is encouraging you to “Be who you want to be” this Halloween in an ad that showcases its new same day pick up feature in its mobile app.
E-commerce
Top tips: Is your digital strategy ready for the rise of Alexa?
Lorna Crowley, Head of Marketing at Engage Hub questions how Alexa will be implemented into the workplace and how customers will respond.
Target signs up to Google Voice shopping service
Target has joined other major US retailers Walmart and Home Depot in allowing customers to make purchases on Google Express, after a successful test on the platform in California and New York.
Top tips: Personalisation in the banking sector
Following NCR findings this week that consumers’ personalised banking needs are not being met, Nigel Arthur, Managing Director of a digital growth company Urban Airship, looks at the need for the banking industry to modernise.
Teen shopping trends: Amazon dominates as Nike slips
An overwhelming number of teenage consumers say Amazon is their favourite website for shopping, according to the results of Piper Jaffray’s biannual survey released this week.
The convenience shopping revolution: Accelerating the pace of retail
UK shoppers’ expectations surrounding convenience are changing and a series of emerging innovations have the potential to reshape shopper expectations further, according for new research.
Right to reply: Ikea third-party ecommerce move will test brand loyalty
Whether it’s Amazon or Alibaba, Ikea will have to work even harder to retain their customers’ loyalty in a retail world where brand names may well be quickly replaced by convenience and ease of access. Hugh Fletcher, Global Head of Consultancy and Innovation, Salmon looks at the challenges facing Ikea.
Lovie award winners 2017: David Attenborough and Ikea among digital winners
The winners of the 7th annual Lovie awards have been announced, with Skyscanner, Vice and Lad Bible among the winners of the pan-European digital awards.
Marketing data trends: Retailers willing to pool data for better targeting
Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.
Unilever brand Cif partners ‘Uber-style’ cleaning service Helpling
Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.