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E-commerce

40% of consumers ‘struggle to differentiate between brands’ when shopping online

November 7, 2018

While online sales continue to grow, people still find the digital shopping experience lacking – with four-in-ten (40%) consumers saying they’re unable to differentiate between one online brand and another, according to new research.

Ads, E-commerce brands, Christmas, ecommerce, images, Privacy

Under the influence: maximising the marketing force of niche persuaders

November 6, 2018

With a seemingly endless supply of micro influencers to choose from, how can retailers ensure they find the right fit and optimise their social media investment? Apu Gupta, CEO of Curalate offers a five-step guide to successfully nurturing exposure using this personalised marketing approach.

Ads, Content, E-commerce, Mobile, News, Social, Video, Viral brands, content, Facebook, marketing, media

What makes customers buy again? (Spoiler: it’s not discounts or coupons)

November 6, 2018

With Black Friday and Cyber Monday fast approaching, how can retailers turn one-off shoppers into loyal customers? New research shows four key ingredients needed to build trust and loyalty during the busiest shopping period of the year.

Ads, Content, E-commerce brands, email, global, retail, UK

Germany lags behind in mobile payment usage

November 5, 2018

Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.

E-commerce, Mobile agencies, Apple, apps, China, Europe

Argos and John Lewis lists boost Christmas toy Google searches 760%

November 2, 2018

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.

E-commerce, Search brands, Christmas, content, digital marketing, Google

Singles Day: UK marketers missing a global opportunity

November 1, 2018

With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.

Ads, E-commerce brands, China, demographics, Europe, global

Budget 2018: Digital industry reacts to ‘high street tax’ on Amazon, Facebook and Google

October 30, 2018

Technology giants will be forced to pay tax on the sales they generate in the UK, under new plans announced in the Budget.

Ads, E-commerce, News, Social Amazon, Apple, brands, content, Europe

Video ‘key to Black Friday e-commerce conversions’

October 30, 2018

E-commerce conversion rates could be boosted by as much as 85% through effective use of video, according to new research from Viddyoze.

E-commerce agencies, content, global, retail, video

Halloween hype: Online searches up 40% for ‘third largest seasonal shopping event’

October 29, 2018

UK shopper traffic is expected to rise by 4% on the daily average on Halloween, according tone research, as UK consumers embrace the festival and it becomes an established retail event.

E-commerce, Search Christmas, Google, retail, UK

Netflix tests adverts for its own shows on ‘binge watchers’

October 29, 2018
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Video streaming giant Netflix is running adverts for its own content during buffering between shows.

Ads, Content, E-commerce, Video advertising, Amazon, content, video
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