E-commerce
Germany lags behind in mobile payment usage
Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.
Singles Day: UK marketers missing a global opportunity
With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.
Netflix tests adverts for its own shows on ‘binge watchers’
Video streaming giant Netflix is running adverts for its own content during buffering between shows.