E-commerce Archives

‘The challenge for digital marketers: how can retailers sell more stock at full price in 2019?’

December 12, 2018

Romulus Grigoras, CEO of OneStock, looks at what brand marketers can do to maximise profit margins over the next 12 months.

Consumers set to spend £7bn on groceries in run up to Christmas

December 12, 2018

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.

Top 100 trends on Pinterest

December 11, 2018

Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.

Amazon ‘has become it’s own search engine’: More shoppers start journey on retailer’s site

December 10, 2018

Amazon has become its very own search engine, seeing a 24% increase in people beginning their browsing on the ecommerce giant’s website resulting in better conversion rates and more exclusive buyers than the industry standard, according to new research.

No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

December 7, 2018

Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.

Top 20 viral ads of 2018: Tide pods, rang-tans and naked Swedes

December 6, 2018

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…

Top tips: How brands are preparing for the “access on demand” economy

December 6, 2018

More and more people are signing up for subscription retail ser vices like Dollar Shave Club. Mass personalisation at scale is the future of retail, but it how can you engage customers or prospects if you no longer own the point of sale? Julian Kramer, Chief Experience Ambassador, Adobe EMEA looks at how brands are … [Read more…]

The role of reviews: Google more trusted than trip advisor for star ratings

December 6, 2018

Over half (57%) of online users trust a 3 – 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.

Social and Shopping: Can Instagram Expect a Christmas Surge?

December 4, 2018

According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have a big final quarter. Partly because it offers the best relationships between consumers … [Read more…]

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

December 4, 2018

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.