E-commerce Archives

Missguided uses technology to analyse customer emotion

May 2, 2019

Missguided is using the Upland Rant & Rave customer experience technology platform to analyse customer emotion and improve its customer service score by 20%.

Female ecommerce revolution: Rise in women designers turning their creativity into revenue

May 2, 2019

Hanne Dinkel, Chief Customer Delivery Officer, Spreadshirt, looks at how women are using an ecommerce platform to turn a side-hustle into a business.

Shopify ties with Snapchat to integrate ecommerce ads

April 30, 2019

Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.

Late Easter bank holiday and warm weather boost UK supermarket performance

April 30, 2019

Following a slow start to the year, consumer spending in the grocery sector increased in April by +5.9% for the four weeks to 20th April, the highest level since the late Easter in 2014 and the summer heatwave of 2013, according to data released today by Nielsen.

Amazon growth beats expectations, revamps 1-day Prime delivery

April 29, 2019

Amazon posted a record quarterly profit of $3.6bn, more than doubling from $1.6 billion in the year prior, while its ad revenue growth slowed to a still impressive 34%.

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

April 25, 2019

Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

April 25, 2019

Despite the recent hype surrounding Influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

Top social commerce tips: How retailers embracing the power of social can better connect with consumers

April 23, 2019

We want to be treated like people, not as a demographic. The move towards personalisation has been a priority for brands in 2018. Social media has become a staple for marketing strategies this year, with many focusing on stories to be more direct with consumers. Rob Coyne, General Manager EMEA at Hootsuite, looks at the social … [Read more…]

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

April 18, 2019

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

Amazon ‘swamped by fake 5 star reviews’

April 17, 2019

Amazon is flooded with thousands of fake five-star reviews, an investigation published by consumer rights watchdog Which? has claimed.