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E-commerce

Apple launches new credit card (but don’t keep it in your wallet)

August 23, 2019

Apple has launched a new credit card this week, but the tech giant has warned that the high tech Apple Card may be permanently discoloured by some fabrics found in wallets and jeans.

E-commerce, Mobile Apple, security, sport, UK

Top tips: Turn Gen Z’s frustrations with Amazon to your advantage

August 21, 2019

A recent survey revealed that the e-commerce giant is struggling to generate loyalty among the newest generation of shoppers. Conor McGrath, Head of UK Clients at parcelLab, looks at what’s putting them off Amazon and how other retailers can gain from it.

Ads, E-commerce Amazon, demographics, ecommerce, local, retail

3 Gen Z shopping trends: Digital natives want to ‘buy into better’

August 21, 2019

There is a noticeable desire amongst the younger generation generation ‘to buy into better’ than their older counterparts, according to new research.

E-commerce brands, marketing, sport

Holiday search trends: What Brits look for before they book

August 19, 2019

Brits take the equivalent of 1.5 working days researching their next holiday, and Millennials take the longest to plan, according to new research.

E-commerce media, Search, Travel

Beyond Ginsters: Samworth Brothers launches website for new food-to-go service

August 16, 2019

UK food manufacturer, Samworth Brothers, has launched a food-to-go initiative with the launch of its website for new retail food brand, Fresh Food for Now Company.

E-commerce brands, marketing, retail, UK

Paid for or natural? Amazon quizzed by US Senators over ‘Choice’ label

August 14, 2019

Two US senators have asked Amazon Chief Executive Jeff Bezos how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”

Ads, E-commerce, Regulation Amazon, ecommerce, media, security

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

August 13, 2019

As 77% of marketers are now preparing for peak shopping season later this year, retailers are expecting an average 25% improvement on 2018 Black Friday revenue, rising to 28.6% for the holiday shopping season as a whole, according to new US and UK-based research.

Ads, E-commerce Christmas, email, marketing, retail, UK

Over half of over 65s now shop online – ONS

August 13, 2019

Older people are increasingly chosing ecommerce over the high street, with more than half of British adults aged 65 and over now shoppuing online, according to new research.

E-commerce ecommerce, internet use, Privacy, retail, security

Twinings picks e.fundamentals to boost ecommerce analytics

August 9, 2019

Tea brand Twinnings has chosen ecommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.

E-commerce analytics, brands, ecommerce, marketing, retail

Facebook influences buying decisions ‘7 times more than other social platforms combined’

August 9, 2019

Consumers’ interactions with brands on social media influence their buying decisions  —  67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.

Ads, E-commerce, Social brands, content, digital marketing, Facebook, marketing
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