E-commerce
Retail trends: Youngest shoppers most likely to buy in-store as seasonal purchases begin
Europe is the leader in mobile shopping, with 67% of traffic coming from this channel during the holiday season, while younger shoppers are more likely to buy in store, according to new research.
Google debuts first ever B2B search campaign with ‘Find What Matters’ ads
Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.
Marketing energy drinks: Healthier products key to growth
The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.
Nike reveals trainers with voice control and self-tying laces
Nike has developed ‘Back To The Future’-style trainers with a lacing system that uses a motor to tighten or loosen its trainers with additional voice control.
The rise of the international shopper: Global consumers look overseas for online bargains
58% of global consumers stating they would purchase more international products online if they were made aware of the brands, according to new research.