Facebook tracks in-store visits to link online and offline habits
Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network.
E-commerce
Guest comment: What has the EU ever done for ecommerce?
The Digital Single Market aims to make cross-border ecommerce easier, from shipping and VAT to consumer rights and watching iPlayer abroad. Philip Rooke, CEO of Spreadshirt, looks at how Brexit could limit the benefits from this upcoming EU initiative.
Snapchat finally opens up to third-party ads
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.
‘Sharing economy’ triples amongst British consumers
There has been a dramatic shift in Brits turning to their peers to access goods and services via sharing economy, increasing three times in 2016 compared to 2015, according to new research.
Half of consumers want brands to use artificial intelligence
Half of consumers are interested in brands using artificial intelligence (AI) for customer engagement, such as chatbots or virtual assistants, according to new research.
Luxury brands know 80% of in-store customers by name
Luxury brands are well positioned to personalise their online marketing, with 80% knowing their store customer by name, according to new research.
Pizza Hut revamps website to reflect new neon branding
Pizza Hut has recruited Amaze to create a new website for the restaurant chain.
Amazon grocery service finally comes to UK
Amazon has finally launched its grocery service in the UK, in a major challenge to supermarkets.
La Redoute begins digital marketing push with Visual IQ
French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer.
How to stop your ecommerce site from leaking money
Your ecommerce store could be leaking money in more ways than you know. This infographic from Red Stag Fulfilment offers some tips and stats to help understand how to get the best out of online retail.