While there remains a fixation with how much is spent over the Black Friday weekend, the real, sometimes forgotten, work should also focus on what is actually going to happen next. John Fleming, marketing director EMEA and Asia Pacific Webtrends looks at Black Friday and Cyber Monday as an opportunity to gain new customers for … [Read more…]
Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice looks at how negative reviews could actually help build consumer trust.
WPP’s programmatic company, Xaxis, has created an infographic identifying the seven types of shoppers this Christmas.
Clothing retailer Absolute Cult, which prints Star Wars, Marvel Comics and Disney garments, is launching a new consumer website with SpinMe’s imaging technology following successful shop fronts on Amazon and eBay.
With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels.
With Christmas less than 70 days away, Facebook has provided an infographic to help marketers get their strategies in place for the biggest spending spree of the year.
Sites such as Airbnb and Homeaway, have driven a huge 112% rise in searches for UK holiday rentals, catching hotel searches in the process, according to new research.
Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices.
Amazon is planning to open physical convenience stores as the online retail giant expands its push into the grocery market.
Having multiple channels of communication is all well and good, but ultimately ineffective if they are not tied together through an omnichannel platform. Matthieu Clauzure, brand and marketing manager, CCA International, outlines how brands can set about providing customer experience that’s relevant to the next generation.