10 steps to Christmas success [INFOGRAPHIC]
This new infographic from European ecommerce automation platform Lengow provides top tips for success during the Christmas period.
E-commerce
Is it now too late to prepare for Black Friday?
With less than 10 days to go, Rackspace has issued a warning to underprepared online retailers that it is likely too late to protect their websites from the expected deluge of traffic on Black Friday.
Right to reply: Black Friday frenzy shows why mobile is more crucial than ever
This week IMRG released its sales forecast for Black Friday, predicting that £3.45bn, or 51%, of sales this year will to be completed through mobile devices. Michael Allen, VP EMEA, Dynatrace, looks at why mobile is now crucial to any retailer’s strategy this festive season.
Mobile case study: Fashion retailer Reiss boosts mobile conversions 41%
British fashion retailer, Reiss revamped its direct marketing strategy to enhance customer engagement through mobile phones. Reiss recently teamed up Oracle Marketing Cloud (OMC) to tackle its email traffic which has increased by 45% in the past year.
Top tips: How to excel at mobile commerce this holiday season
The holiday shopping season officially kicks off next month, and brands that don’t have a clearly defined mobile marketing plan to make the most of it will be outpaced quickly by those that do, writes Katie Jansen, Chief Marketing Officer at AppLovin.
Black Friday web shoppers to spend £6.77bn in UK- report
£6.77bn will be spent on UK online retail sites over the Black Friday peak period this year, according to new research.
Battle of the Christmas ads: Mums pick M&S as best festive video
The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums.
Video viral of the week: Temptations aims to stop Christmas Cat-astrophes with treats
Mars cat treat brand Temptations has launched a new Christmas video ad campaign highlighting the havoc cats can cause in the festive season.
Black Friday: Late night shoppers to bag this year’s bargains
With less than two weeks until this year’s Black Friday, Hitwise reveals what to expect in the run up to the £5 billion, all-hour, shopping frenzy.
Three quarters of consumers link social video viewing to purchase decisions
Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research.